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Otherwise, they get rose-colored glasses about success in the home market and assume it will equate quickly. You discussed anticipating 5070% volumes. I have actually even seen cases where it's simply 2530% at launch.
You need equity sponsors who believe in the vision and the team. That's costly, but it creates important mass, constructs awareness, and validates above-store management.
And we were lucky that Dallasour 2nd marketwas also where our team lived. Having the entire group in-market to support shops, hire, and ensure culture was huge.
Individuals typically underestimate how crucial group is to scaling. Our group took all the things we disliked from past jobsfeeling underappreciated, underpaid, growth-stifledand constructed the opposite culture here.
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